2 important changes to Article Analysis assignment.First: You may choose any English-language business-related article that you want. It must have been published since Jan 1, 2019 in a reputable and known publication, and be a minimum of 700 words long. If you are unsure if your article is acceptable, please ask me.Second: You are to submit a copy of the article that shows the name and date of where it was published and the author’s name. You will submit the article along with your completed assignment in hard copy format.
bus_1201_article_analysis_assessent_guidelines__2_.pdf

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DEPARTMENT OF BUSINESS AND
ADMINISTRATION
BUS 1201 — INTRODUCTION TO BUSINESS I
ARTICLE ANALYSIS ASSESSMENT
GUIDELINES
Last update: 24 November 2016
INTRODUCTION
This assessment is worth 20% of your final grade in BUS 1201. You should seek
additional advice and guidance from your course Instructor if anything in this
document is not clear, or if you wish to simply discuss the assessment further.
Note that this is an individual assessment and is thus not to be completed in
groups.
WHAT YOU ARE BEING ASKED TO DO
For this assessment, you are being asked to summarise an article from either
the popular press (e.g., a newspaper or magazine article) or an academic journal
article and draw connections to at least three business concepts from the
course.
The learning goals for this assessment are as follows:
1. Gain experience in summarising short articles, including identifying pertinent
information.
2. Practice associating relevant course concepts with “real life” situations.
3. Compose a written document that has a consistent and logical flow.
To begin, you will first select one (1) article from a choice of articles that
your Instructor will make available to you. The flow chart below illustrates the
sequential steps that you should follow as your write your Analysis:
1
2
3
An overview of the article’s
topic and central theme. Aim
for 150 to 200 words.
INTRODUCE AND SUMMARISE
Link and explain at least
three (3) relevant business
concepts as discussed in the
course.
LINK AND EXPLAIN
Present a summary of what
you have written, including a
recap of the three (3)
concepts. Aim for 100 words.
CONCLUDE
2
As you might expect, the most critical part of your Article Analysis is Step 2 (“LINK
AND EXPLAIN”). It is here where you will be expected to to explain how at least
three business concepts from the course (selected by you) relate to the article
you have selected. It is not enough to simply state that, for example, an article
on the Eurozone crisis is about monetary policy. Rather, you must explain what
monetary policy is and how it relates to the subject matter of the article.
Put another way, show us what you have learned.
Note that you are free to use concepts from the textbook even if these have not
yet been covered in class.
REQUIREMENTS
1. Your Article Analysis must be no more than 1300 words.
2. You must use headings when discussing each of the three issues (e.g., “Issue
1. Oligopolistic competition in relation to Magna International.”).
3. You must include a single title page that contains your name, student number,
the title of the article you are reviewing, the course code (BUS 1201), the
section number (e.g., 011, 006, etc.), the name of your instructor and the
date you submitted. Your title page should therefore look something like this:
TITLE OF ARTICLE
YOU ARE REVIEWING
John P. Student
Student Number: 0008712
BUS 1201 – 011
INSTRUCTOR: Dr Albert Einstein
SUBMITTED: 25 March 2025
3
RECOMMENDATIONS
1. Write in the third person.
2. Write in the present tense.
3. Do not write an abstract or executive summary — neither is necessary for
this assessment.
4. The choice of font, margins and justification is yours. We recommend 1.5cm
document margins, a nice professional font such as Times New Roman or
Verdana (this document’s font), and either left or full justification.
REFERENCES AND REFERENCING
1. To complete this assessment, you ONLY NEED TWO SOURCES: the
textbook and your lecture notes.
2. External sources (i.e., references other than your text or the lectures) are
NOT recommended for this assessment. The use of external sources will
NOT improve your chances for a higher grade.
3. If you find that you must use external sources, you should first discuss this
with your Instructor. They can discuss with you and, if appropriate, direct
you to examples of how to reference a specific source you are considering.
4. Do not pull long quotes from the textbook or the article. This assessment
is designed to be written in your own words and should not be filled with
multiple, long quotes from the textbook. Doing this gets in the way of your
Instructor assessing your ability to write and discuss and could very well
result in a lower grade. Note also the penalties for plagiarism, which should
be included in your course outline.
5. In some cases, as you write you may want to reference a specific phrase or
word in the textbook. If so, you must reference it the body of your assessment
as “BUS 1201 Custom Text XXXX:YY”, where “XXXX” is the year in which your
course is being run and “YY” is the page number.
6. If you reference your lecture notes, using “BUS 1201 Lecture” in the body of
your assignment will be sufficient.
7. You will not need to provide a reference list, if only because your two sources
will either be the textbook or the lecture notes.
4
HOW TO SUBMIT
Note very carefully where, when, and how you are to submit your Article Analysis.
This information can be found in the course outline for your course or you may
discuss with your Instructor.
MARKING GUIDELINES
This is how we will be grading your assessment:
1. Content (90% of your mark)
• Ability to identify central issue(s) in the article.
• Ability to link the relevant course concepts with the central issue(s)
within the article.
2. Writing, style and technical elements (10% of your mark)
• The overall “look and feel” of your submission
• Overall presentation, including the use of appropriate headings
• Page numbers
• Grammar and spelling
• Style and flow
A NOTE ON PLAGIARISM AND ACADEMIC MISCONDUCT
Plagiarism is submitting work in a course that is not your own. This includes, but
is not limited to, not using quotation marks, citation and footnotes when quoting
directly, or not using footnotes or citations when quoting indirectly or paraphrasing
to indicate the source of the ideas or work of another author. Plagiarism can
also refer to submitting original work for credit in two or more different courses
without the knowledge or prior agreement of the respective Professors. Dishonest
or attempted dishonest practice during tests or exams or in the preparation of
other course work is considered cheating will be brought to the Senate Academic
Misconduct Committee.
You should be aware that software designed to assist in detecting potential
instances of plagiarism may be used in this course.
You are strongly encouraged to familiarise yourself with the relevent section(s)
of the University’s Course Calendar. This outlines the regulations and policies
associated with academic misconduct.
5
How to submit your
Article Analysis
BUS 1201
Introduction to Business 1
Associate Professor David Timothy Duval
da.duval@uwinnipeg.ca
www.dtduval.com
Last update: 15 August 2017 @ 10:30CDT
1
Create a single .pdf of your article
analysis (DO NOT CREATE AND
SUBMIT MULTIPLE FILES!)
SUBMIT A SINGLE .pdf FILE ONLY
2
Name your file (.pdf) as follows
.pdf
So, if your last name is Anderson and you are
in Section 003 of this course, your file name
would be Anderson 003.pdf
Not sure what section you are in?
Check your course outline on Nexus.
3
Log in to Nexus
(nexus.uwinnipeg.ca)
4
Click on “Assessments” in the
menu bar in Nexus
5
Click on “Dropbox”
6
Click on “Article Analysis
Submissions”
7
Click “Add a File”.
8
Select “My Computer”….
…and then “Upload”, after which you will be
given the opportunity to locate the file on your
computer.
After you have located and selected your
9
file, it will look like this. Click “Add”.
If it looks
like this,
it’s ready
to be
submitted
by clicking
“Add”
10
You will be taken
back to the
same page from
Step 7 .
If it looks like
this, you are
ready to submit.
11
After you click
“Submit”, you
should see a
confirmation
like screen like
this.
You will also receive a confirmation
12 email (to your Nexus account) with
the date and time of your submission.
If you DO NOT receive a confirmation
email, I HAVE NOT received your
submission.
VERY IMPORTANT!
DO NOT try to upload your assignment at the very last
minute. Plan to finish a few days before the deadline
and upload then. See the Course Outline for the
precise due date/time.
DO be sure that you have backups of your work.
DO be sure to follow all of the instructions in the
Article Analysis Assessment Guidelines document on
Nexus.
DO be sure you understand that it is NOT POSSIBLE to
upload your assignment after the due date/time. Your
grade will be recorded as a zero (“0”) if you do not
submit before the due date/time.

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