1. discussion:I will post the first part and second part together this time.Pick one big question and answer two of the following small questions for the first part, and also write a initial question for first part.2. short writing:I will post the reading and guide for you.”1″ due date is 48 hrs from now, “2” is fine, you will have enough time, maybe 5 or 6 days.




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Readings: Readings: SoL “Toward a Unified Theory of How the Internet Makes
Everything Terrible” by Rushfield, “Convergance Culture” by Jenkins, and “In the Digital
Age, Breaking Up is Hard to Do” by Rodriguez. Also, take a look at “Navigating On-and
Offline” Lives, p. 438
Pick Two questions to start with, that respond to two different reading
selections, and post your initial post by Wednesday, at midnight California
time. Your initial post should also include your original question. Post your
secondary, substantive, posts, by Sunday.
For “Toward a Unified Theory…”:
1. What does the essay’s title signify? How does it help establish the author’s
position and how is it developed in the essay itself?
2. Why, in your own words, does Rushfeld object to the internet response to
the Breaking Badepisode? To what general media trend does he
associate this?
3. What is your response to Rushfeld’s claim that “The fancy media, instead
of calming the crowd, now only stokes the flames”? What does this
suggest to you about our society?
For “Convergence Culture”:
1. How does Jenkins describe convergence culture? What examples do you
see in your life?
2. Explain, in your words, how convergence culture is both top-down and
3. In your own words, define what industry insiders mean by “extension”,
“synergy”, and “franchise” and how they apply to the new media.
1. Make a comment.
2. Answer questions.
3. Ask questions.
I could not find the “Toward a Unified Theory” portion in the book, so I
answered 2 question from the “Convergence Culture” portion…
For “Convergence Culture”:
1. How does Jenkins describe convergence culture? What examples do you
see in your life?
Jenkins describes convergence culture as the new era of transition where
new and old media collide, or the flow of content across several media
platforms. The example he provides of this concept in action is the “movement
from television screen, to text messaging, to the Internet, to cell phone
constitutes” (Maasik and Solomon, pg. 423). It is a newly
emerging combination of various media that offer new forms of
communication and understanding between different media sources. An
example of this in my life is
2. Explain, in your words, how convergence culture is both top-down and
Convergence is a top-down corporate-driven process in that its media
companies are beginning to “accelerate the flow of media content across
delivery channels to expand revenue opportunities, broaden markets, and
reinforce viewer commitments” (436). This means that companies are
gradually adopting new tactics that will help them spread the flow of media
content further across the world, which will result in a good business for them.
On the other hand, convergence culture is a bottom-up consumer-driven
process in that its “consumers are learning how to use these different media
technologies to bring the flow of media more fully under their control and to
interact with other consumers” (436). This means that consumers are learning
how to utilize all the various media technologies in order to gain control of the
market itself and freely communicate with others.
My original question is: Do you think the emergence of convergence culture
has worked as an advantage or disadvantage to social media networks? If so,
Length: 2-3pages
Due: Sunday, March 10, by midnight, California time.
1. Internet Journal
In this unit we’re discussing our society’s collective Internet usage habits, the
kinds of things we do online, and their cultural significance. Part of this
process is the conscious examination of your own habits. To that effect, you
are required to keep track of your Internet time. In this assignment you
should record what you do online over the next few days. Take note of
the websites you visit, information you receive while you’re there, as well as
your fellow surfers, if you are at an interactive site such as a social networking
site concurrent activities (what do you do while you are online). This part of
the assignment can be in list or paragraph format.
Then, you need to look at what you’ve written and speculate about possible
cultural significance of your internet habits (you are a representative of many
members of our society). Write out your speculations in a paragraph or two.
2. Think about all the companies, services, and entertainment that you’ve
“liked” or otherwise engaged with or linked. What inferences might a stranger
make about you based on these “likes”? How do they contribute to a fuller
picture of “you” on social media?
You may use the information you gathered for question 1 to help you with this
Any questions?–Please ask!

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