“Peer Presentation Review”Evaluate one of your fellow students’ presentations. Using these review questions as a guideline, respond to your classmate’s presentation. Consider the effectiveness of the presentation, including what your classmate did well – and what could be improved.Extra credits work:provide a link to an article or video that is pertinent to the discussion and write a quality 250 word commentary which would include a brief summary (25-40 words) and a discussion on how you have used or will use this information in your own professional/academic life. Make sure you do the discussion, find an article or video and write a 250 word commentary which includes 24-40 words and a discussion on how you have used this information in your own professional/academic life.

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Social Media
Marketing for
Rachel Engstrom
Professional Communications ENG 315
Professor Christine Barham
Social Media Marketing
• What is social media marketing?
• How can social media marketing grow my
• What platforms should I use?
What is Social Media Marketing?
Social media started as an entertainment tool that
began by connecting people. It has since evolved into
a powerful marketing tool for businesses everywhere
and in all sectors (statista, 1). Social media marketing
is the process of leveraging the social media
networks platforms to interact with potential
customers on a large scale and ultimately increase
traffic and sales (Big Commerce, 2).
Social Media vs. Traditional Advertising
Represented is Cost Per Thousand
(lyfemarketing, 3)
Is it Effective?
Comparison of different types of marketing.
(emarketer, 4).
How can Social Media Marketing Grow my Business
❑Marketing on social media promotes brand recognition and loyalty.
❑Word of mouth promotion on platforms that are widely used daily.
❑Higher conversion rates.
Brand Recognition and Loyalty
Marketing through social media helps you build authority
for your brand. When others share your content with their
fans and followers or mention your brand in their posts,
this helps build your brand. The more that social media
users talk about your brand, the more valuable your brand
will seem to others (Smith, 5). This type of brand
recognition is invaluable!
Word of Mouth Promotion
Word of mouth promotion can be the a potential customer before you even one of the most crucial marketing tools. It
is free and promotes a sense of trust in talk to them. Plus, consumers are more likely to buy a product or service that
was recommended to them by a friend, family member, co-worker, or even a favorite online personality (Smith, 5).
According to HubSpot, social media has a 100% higher lead-toclose rate than outbound marketing tactics (Hubspot, 6). By
building a report with your leads and customers and posting
valuable content on a consistent basis, your brand can work to
improve trust and credibility, which leads to more conversions
from leads to customers (Smith, 5). This means more sales and
How do I Start?
• Determine your
marketing goals.
• Evaluate your monetary
resources to allocate to
• Create amazing and
engaging content
• Adopt and 80/20 rule off
80% engagement activity
and 20% self promotion
• Focus on quality, not
• Allow your
followers/audience to lead
(Gunelius, 7)
The Best Platforms
“In 2016, Pew found that 79% of adults who are online
in the US used Facebook. Instagram came in second
with a distant 32% score. This year Pew asked a
different question. Instead of looking at online adults,
they reported data about all US adults. By this metric,
Facebook held steady at 68% of all adults in both 2016
and 2018. However, Facebook came in second this year.
Pew reported that 73% of all adults use YouTube
(Murnane, 8).”
Content that Get Results
“Once you know where
your audience spends time
and what kind of content
audience members want,
take the time to give them
more of that kind of
(Social Media Examiner, 9)
Start Your Own Marketing!
Now that you are equipped with the proper knowledge on
how helpful, affordable and effective social media
marketing can be, get out there and start making and
adding content, interacting with your followers and turn
them into loyal customers!
With social media marketing, you can grow your brand,
promote loyalty, engage consumers, and reach audiences
you didn’t even realize were out there!
1. Statistica., (2019). Social Media Marketing – Statistics and Facts. Retrieved from
2. Big Commerce, (2019). What is Social Media Marketing for Online Businesses? Retrieved from
3. Lyfe Marketing, (2019). Retrieved from https://lyfemarketing.com
4. Emarketer, (2019). Retrieved from https://emarketer.com
5. Smith, Keran, (Jan. 2, 2018). 15 Reasons Why Marketing Through Social Media is a Must for Every Small Business. Retrieved from
6. HubSpot, (2019). Retrieved from https://blog.hubspot.com/news-trends/tag/research/page/5
7. Gunelius, Susan, (Nov. 25, 2010). 10 Steps to Getting Started in Social Media Marketing. Retrieved from
8. Murnane, Kevin, (March 3, 2018). Which Social Media Platform is the Most Popular in the US? Retrieved from
https://www.forbes.com/sites/kevinmurnane/2018/03/03/which-social-media-platform-is-the-most9. Social Media Examiner, (2018). Retrieved from https://socialmediaexaminer.com

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