16-14. Jørgen Vig Knudstorp became CEO in 2004. Assess the key strategic decisions he has made, including outsourcing and divesting the theme parks. 16-15. LEGO’s movie-themed products, keyed to popular film franchises such as Harry Potter, Lord of the Rings, and SpiderMan, include detailed construction plans. Do you think this is the right strategy? 16-16. Using Porter’s generic strategies framework, assess LEGO in terms of the company’s pursuit of competitive advantage. 16-17. What risk, if any, is posed by LEGO’s movement into multimedia categories such as video games and television?minimum of 400 words total font 12 times new-roman
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