1. Write up a brief description of your business/offering (1-2 paragraphs) and a working mission statement. 2. For Square 1, your target market, create two (2) distinct customer avatars. 3. For Square 2, your message, give your business/offering a name and create your USP (unique selling proposition). 4. For Square 3, select a medium that suits your business/offering and write a sample advertisement. 5. Fill in the first three squares in your 1-Page Marketing Plan 6. For each of Squares 1 through 3, write up a brief (300- to 500-word) description of your process and reasoning for making the decisions you made. Considering this is the “first draft” of your 1-Page marketing plan, include for each of the three squares some of the challenges you faced or may still face in making the necessary decisions to complete it. What if any, further information do you believe you need to finalize the square? Submit two (2) documents to the drop box – one with your 1PMP Canvas (#5 above) and one with your write-up (#1-4 and 6, above). The write-up should be double spaced. APA and MLA styles are preferred, but any recognized style is acceptable. Otherwise, use 12-point type (Arial or Times New Roman), with 1-inch margins all around. Make sure to appropriately cite/reference sources and include your name and the name of your business on the document.
marketing_strategy_instructions_for_part_1_of_1_page_marketing_plan.pdf

1pmp_template.pdf

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Marketing Strategy Spring 2019
Part 1 of Marketing Plan
Due in drop box Friday, March 1 at 11:59 PM
1. Write up a brief description of your business/offering (1-2 paragraphs) and a working
mission statement.
2. For Square 1, your target market, create two (2) distinct customer avatars.
3. For Square 2, your message, give your business/offering a name and create your USP
(unique selling proposition).
4. For Square 3, select a medium that suits your business/offering and write a sample
advertisement.
5. Fill in the first three squares in your 1-Page Marketing Plan
6. For each of Squares 1 through 3, write up a brief (300- to 500-word) description of your
process and reasoning for making the decisions you made. Considering this is the “first
draft” of your 1-Page marketing plan, include for each of the three squares some of the
challenges you faced or may still face in making the necessary decisions to complete it.
What if any, further information do you believe you need to finalize the square?
Submit two (2) documents to the drop box – one with your 1PMP Canvas (#5 above) and one
with your write-up (#1-4 and 6, above). The write-up should be double spaced. APA and MLA
styles are preferred, but any recognized style is acceptable. Otherwise, use 12-point type (Arial
or Times New Roman), with 1-inch margins all around. Make sure to appropriately
cite/reference sources and include your name and the name of your business on the document.
My 1-Page Marketing Plan
2. My Message To My
Target Market
3. The Media I Will Use To
Reach My Target Market
4. My Lead Capture System
5. My Lead Nurturing System
6. My Sales Conversion Strategy
7. How I Deliver A World
Class Experience
8. How I Increase Customer
Lifetime Value
9. How I Orchestrate And
Stimulate Referrals
After (Customer)
During (Lead)
Before (Prospect)
1. My Target Market

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