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1- Corporations are run as for-profit organizations and associations are run as non-profit
organizations. Which is more likely to have meetings that lose money (i.e., the organization has to
subsidize the cost because the meeting makes little or no income to offset those costs)? Why?
2- The International Association of Meeting Planners (IAMP) is in the budgeting phase for its an
annual conference with a projected 1,000 attendees. The financial objective is to break even.
Here are the financials from last year’s conference:
Revenues
Registration
$375,000 (1,000 attendees at $375 per registrant)
Sponsorship
$80,000
Miscellaneous
$15,000
TOTAL
$470,000
Expenses
Administration
Program
Facility
Food and Beverage
Marketing
Registration
Support
Miscellaneous
TOTAL
$45,000
$129,000
$35,000
$300,000
$15,000
$22,000
$18,000
$3,000
$567,000
Based on the numbers above:
How much would the registration per person need to be if you want the conference to break even?
[567,000 – (80,000+15,000)]/ 1000 = $472 per person
Assuming you can’t afford to raise the registration fee and it must stay at $375 per person, how
many registrants would you need to break even if sponsorships and miscellaneous revenues
remain the same as last year?
3- Read an organization’s strategic plan. List the organization’s three top objectives and describe
how you would support those objectives with a meeting.
Organization’s name: PCMA
4- Using the A-B-C-D tool, write a learning outcome from the following description of a course:
“Conflict Resolution—Attend this workshop to learn seven principles of empathetic communication
for conflict resolution.”
Note the following factors:
Majority of attendees will be female meeting professionals between the ages 30 to 60 years old
Desired outcome is the capability to apply the seven principles of empathetic communication for
conflict resolution
Attendees will attend presentations of the seven principles and practice the seven principles in
role-play
Attendees are to achieve at minimum of an entry-level mastery of the seven principles

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