5-page research paper on a topic relating to the course. Use this paper to explore something that interests you in the field of MEEC (some topics that have been written about in the past include destination wedding planning, the history of events, the economic impact of meetings on a host city, the Olympics, etc.) See me if you need help coming up with a topic or if you want clarification as to whether your topic meets the guidelines of the paper. You must include a minimum of 3 different sources for the paper (textbooks, journal articles, industry magazines, an interview with an industry professional, etc.)Must be a minimum of 5 pages (not including your references/works cited page – references/works cited should be on their own page) 
Must be in APA format and include a references page and in-text citations for anything that is not your own (direct quotes, paraphrasing, statistics, and numbers, etc – refer to plagiarism slides more information)Do NOT include a title page or abstract for this paperMust use a minimum of 3 different sources (books, interviews, websites, articles, etc). One of those sources MUST be the textbook. 
I upload some learning modules and hope these can help.





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Meetings and events come in all shapes and sizes. Both of these also can come with hefty
price tags. These price tags however are not just for the cost of putting on the event, but the
economic impact that they bestow upon the host city. Meetings and Events have the potential to
hugely impact whatever city they are in simply from attendees coming to and interacting with the
host city. These impacts can be felt in all industries from food and beverage and entertainment,
to housing and transportation. The economic impact of meetings and events can be seen from a
local level all the way up to a federal level. To truly understand the impact they have we must
look at the industries it impacts, the monetary benefit a community can receive, and how
meetings and events can team up with cities so that both parties can benefit from the interaction.
Industries Affected
Meetings and events depending on the size and significance of them can essentially take
over a city. This means that potentially a few hundred to hundreds of thousands of people can
flood to an area to participate. What these people bring with them is a hierarchy of needs that
need to be fulfilled while they are in the area. This hierarchy of needs can include the need for
food, housing, transportation, entertainment, etc. It is said that when an event comes to a ton the
impact is felt with facility construction (if applicable), facility/event operations, and expenditures
related to event attendance and participation (Hodur & Leistritz, 2006). Getting to an event is
always the first hurdle attendees face. While a lot of people drive, sometimes things are just to
far away and attendees need to fly. This causes a huge demand for air transportation and it’s a
segment that is still continuing to grow. In 2012 meetings and events travel accounted for $103
billion in travel spending (Meeting Planners International, 2014). This comes as a huge benefit to
the airline industry and we see airlines accounting for this by providing such things as frequent
travel rewards programs or business class seating for the weary business traveler.
When you travel you cannot take your bedroom. This creates a demand for hotels in cities
that tend to host a multitude events and meetings year-round. For certain large scale events a city
can completely sell out all the rooms it has available creating a boom in the hotel industry. 85%
of meetings held in cities occur at properties with lodging, which account for $275 million room
nights in 2012 (Convention Industry Council, 2013). This is just in the United States alone! With
so many people flocking to a destination you can also expect a lot of hungry mouths to feed as
well. This puts the restaurant industry high on the list of areas impacted. With so many people
coming in for all over and having so many different tastes, you can expect a wide variety of
restaurants getting good business for the duration of their stay.
For those that fly to a destination for a meeting or event transportation can also become a
big issue. Whether it is just a few executives that need rental cars or thousands of convention
attendees that need transporting to venues, you can expect to see cab, rental car, bus, and large
scale transportation companies all getting their share of wallet from out of town travelers. On top
of this are hundreds to thousands of people who are looking to be entertained when not engaged
in the reason that they are at the destination. This creates a huge demand for movies, shows,
gambling, and other forms of entertainment. Las Vegas is one of the best cities at capitalizing
upon this notion and has become so good at entertainment that they can even distract attendees
from the reason they are in Vegas in the first place!
Players In The Game
These previous industries are only the top industries that get affected as meetings and
events have at least some impact on practically every industry a city has. The economic impacts
of events can be felt rippling through the whole city and most cities have realized. This causes
cities to fight and barter to get events to come to their city. This can be seen in the work of cities
convention and visitor’s bureaus as well as destination management companies. These
companies know better than anyone the impact that meetings and events can have upon their
beloved cities. Some employees sole jobs are to do everything they can to attract meetings and
events to their cities! These companies have all the connections in town to all the industries and
know who is who when it comes to getting attendees taken care of. When meetings and events
are held in cities, one main item on both parties’ lists is to collaborate with each other. This
ensures that both parties will receive the maximum benefit for the event hosts and the host city.
There are many ways this can be achieved simply by starting to network through those
host city destination management companies and convention and visitor’s bureaus. These
companies will hook you up with different companies that can provide for you in areas such as
housing, food and beverage, transportation, and entertainment. This helps the planner by taking
out a lot of guesswork as they can just go to certain companies that they have reasonable
expectations of being good. Each one has their strengths and weaknesses. For example a DMC
will give you who they believe are the best companies to go to and can work in your favor when
you get the top company in an area. The Downside of this however is that the companies can
show bias and may be showing favor to one company because they may have bribed them or
have special relations with that company. In this case you are just getting a company that they
are close to and not necessarily the best company. Now when you work with a CVB it is the
complete opposite. CVB’s cannot show any bias (Fenich, 2012). Where this is good is you will
get true information on all companies to make an informed decision. However where this can be
difficult is you still have to go through a list of companies and take your time doing research to
figure out whom you want to use for what area.
Economic Impact On Industries
Now it’s been discussed what areas of industries are affected by meetings and events, but
what about the true monetary impact upon the host cities. There is a reason these cities fight to
get meetings and events to come to their destinations and it’s a lot more than just the honor of
holding that meeting or event. In 2012 approximately $280 billion was spent in direct spending
by the meetings and events industry (Convention Industry Council, 2013). You can now see why
cities are scrambling to get these events. Everyone wants a piece of that economic stimulus pie
that the attendees are providing. Meetings and events around the United States contribute more
to the gross domestic product than the air travel, motion pictures, sound recording, performing
arts, and spectator sports industries (Meeting Planners International, 2014). This economic
impact however is not only felt at the local level though as it reverberates through the state and
federal levels as well (Lee, 2006). Most of this impact is felt from the tax revenues that local,
state, and federal governments make off of money spent by attendees. 2012 governments saw
$14.8 billion and $13.2 billion in state and local tax revenues hit their banks just from the
meetings and events industry alone (Meeting Planners International, 2014). Now it is clear why
cities will make sure plenty of funding goes to local convention and visitor’s bureaus so they can
attract more meetings and get their share of those tax revenues. The economic impact is felt more
than in just the government sector however.
Businesses of all kinds feel the full strength of the meetings and events industry monetary
benefits. All industries addressed above from housing and transportation, to food and beverage
and entertainment see their share of wallet from attendees. We first see this impact in the amount
of money paid to workers in the industries impacted. In 2012 $66.8 billion was spent in labor
income (Convention Industry Council, 2013). Meetings and events are directly fueling some of
these industries by providing the necessary money to pay the workers that are servicing the
attendees. Now we stated above that the total direct spending equaled out to approximately $280
billion. This however as you may notice is only in direct spending by consumers. To realize the
true value of meetings and events we must apply what is know as the multiplier effect. This
phenomenon is defined as an effect in economics in which an increase in spending produces an
increase in national income and consumption greater than the initial amount spent (Multiplier
Effect). The multiplier effect is how cities take into account all the indirect spending and induced
effects of having a meeting or event at their destination. So when taking into account the
multiplier effect for the $280 billion spent in direct spending we see the true impact come out
somewhere around $393 billion (Meeting Planners International, 2014). This effect can be a
tremendous game changer and can add as much as 2x more to the money put into a city through
direct spending.
EDC To Vegas Effect
To see how much an event can really impact a city, take a second to look at the economic
impact that the Electric Daisy Carnival, better known as E.D.C., has had upon the Las Vegas
economy both this year and over the past four years it has been held here. In 2014 EDC had a
combined economic impact of $337.8 million on the Las Vegas economy. Insomniac spent $81.2
million of that with the other $256.6 million being spent by the attendees (Beacon Economics,
2014). This $256.6 is after the multiplier effect talked about above was applied leaving
approximately $156.6 million being spent by direct spending. The areas affected by the music
festival included $30.2 million in accommodations, $23.5 million in gaming, $18.6 million in
transportation, $16.8 million in entertainment and $13.2 million in retail spending (Beacon
Economics, 2014). This is just industry impact. As far as state and local government goes they
raked in around $19.9 million. The festival is also said to have supported 3,117 jobs with a total
labor income coming in at $136.6 million. In total EDC has collectively pumped approximately
$960 million dollars into the Las Vegas economy and it is expected to break the $1 billion mark
come time for the 2015 festivities.
As you can see meetings and events have a huge economic impact on the cities that they
are held in. All industries are affected as the attendees always have a plethora of needs that need
satisfying while they are there. Everyone is affected by this from small businesses and mega
conglomerates, to local, state, and federal governments. The economic impact is felt far and wide
as it is deep into the pockets of the host city.
Works  Cited  
Beacon  Economics.  (2014,  11  14).  Insomniac’s  2014  Electric  Daisy  Carnival,  Las  Vegas          
Generated  More  Than  $337  Million  for  Clark  County  Economy.  Retrieved  11  22,  2014,  
from  Yahoo  Finance:  http://finance.yahoo.com/news/insomniacs-­‐2014-­‐electric-­‐
Convention  Industry  Council.  (2013).  Economic  Significance  Study.  Retrieved  November  12,  
2014,  from  Convention  Industry  Council:  
Fenich,  G.  G.  (2012).  Meetings,  Expositions,  And  Conventions.  Upper  Saddle  River,  New  
Jersey:  Prentice  Hall.  
Hodur,  N.,  &  Leistritz,  L.  (2006).  Estimating  the  Economic  Impact  of  Event  Tourism.  Journal  
of  Convention  &  Event  Tourism  ,  8  (4),  63-­‐79.  
Lee,  M.  J.  (2006).  Analytical  Reflections  on  the  Economic  Impact  Assessment  of  Conventions  
and  Special  Events.  Journal  of  Convention  &  Event  Tourism  ,  8  (3),  71-­‐85.  
Meeting  Planners  International.  (2014).  Meetings  Move  Us  Forward.  Retrieved  November  
12,  2014,  from  Meeting  Planners  International:  
Meetings  Mean  Business  Coalition.  (2014,  July  21).  MPI  Blog.  Retrieved  November  12,  2014,  
from  Meeting  Professionals  International:  
Multiplier  Effect.  (n.d.).  Retrieved  11  12,  2014,  from  Dictionary:  
Tien,  C.  (2011).  The  Economic  Benefit  of  Mega  Events.  Journal  of  Sport  ,  25  (1),  11-­‐23.  
Module 2
At the end of Module 2, you should understand the following:

Major types of organizations that hold meetings
Differences between corporate, association and government meetings
Typical lead time for planning meetings
Differences in the marketing strategies used to build attendance
Size and number of meetings held by each type of organization
What organization’s meetings offer the greatest economic benefit
Associations that support professional development for MEEC industry
• Fenich: Chapter 2
Key Points to Explore in your Reading
• Identify the type of sponsoring organization that holds the greatest number of gatherings,
and the type that generates the greatest economic benefits
• Understand who the decision makers for meetings and events are in each type of organization
• Understand who is responsible for organizing and planning meetings and events for each
organizational type
• Identify which sponsoring organization has the greatest marketing challenges to ensure
success of their gatherings
• Understand some of the unique aspects of government meetings. What makes them different
than the other categories?
• What organizations exist to help these organizations plan and produce their meetings and
• Understand what types of organizations make up the category known as SMERFs and what
similarities do they share with each other
• Distinguish between a trade show and an exhibition
• Understand the future trends that will affect meetings
Assignments & Discussion Questions
Research the internet to find an example for each of the following:
1. A corporate meeting or event
2. An association meeting or event
3. A SMERF meeting or event
Tell me the following for each:
• The name of the organization sponsoring the meeting
• Their website address
• The location of their next (or most recent) meeting
• Is there a cost to attend? If so, what is the cost?
• Why would someone want to attend this meeting?
NOTE: You cannot use one of the organizations mentioned in the text or in the additional
resources section below.
Suggested Additional Resources
Chapter 2 handout
Key Terms to Understand
Exhibition Management
Expositions and Public Shows
Incentive Travel
Not-for-profit and Nonprofit
Per Diem Rates
Trade Show
Module 4
At the end of Module 4, you should understand the following:

Different types of meeting and event venues
The importance of the physical attributes of the venue to your ability to use it for your event
How the financial structure of the venue impacts the negotiation process
Variations in service levels and service abilities in different facilities
What to ask about a facility in order to ensure the success of your meeting
• Fenich: Chapter 4
Key Points to Explore in your Reading
• Strengths, weaknesses and unique attributes of each type of meeting venue
• Financial structures of each type of meeting venue
• Issues regarding power, flooring, rigging, floors, and access to venues
• Different types of function rooms and set-ups
Assignments & Discussion Questions
Research the Internet to find five different types of venues that you could host a meeting. They
can include any of the venue-types mentioned in the chapter (find at least three different types please do not use all hotels or all convention centers). Give the website, name of the venue,
where it’s located, how big the space is, how many people it can accommodate in their meeting
space and sleeping rooms (according to fire code, if applicable), and the venues selling points
(why have a meeting there). NOTE: You cannot use meeting venues in Las Vegas or any of the
venues referenced in the additional resource section below.
Suggested Additional Resources
Chapter 4 handout
Meeting Venues in Las Vegas
Orlando World Center Marriott Venue Tour (Video)
Sonoma State University Venue Tour (Video)
Barclay’s Center – From Concert Venue to Basketball in 8 Hours (Video)
Key Terms to Understand
Breakout Room
Clear Span Tent
Exhibit Hall
Frame Tent
Pre-function Space
Conference Center
Convention Center
Loss Leader
Module 7
At the end of Module 7, you should understand the following:

Define different types of exhibitions
Identify key players of exhibition management
Categorize the components of show planning
Identify the role of the exhibitor and fundamentals of exhibit planning
Recognize trends in the exposition industry
• Fenich: Chapter 5
Key Points to Explore in your Reading
• What is the history of trade fairs?
• What is the difference between a trade show and a consumer show?
• Who are the key players involved in exhibition management?
• What do you need to consider when planing a show?
• How has technology influenced trade shows?
• How should you handle risk and crisis management?
• What influences an exhibitor to participate in a trade show?
• What are the exhibit design principles to take into consideration?
• What are the different types of booths at a trade show?
• What are some future trends that will impact trade shows?
Assignments & Discussion Questions
Visit the LVCVA’s website and look up three (3) trade shows or exhibitions that are
coming to Las Vegas this year (under the convention calendar). For each, tell me the
name of the company, their website, who their target attendee is, and why someone would
Also tell me what it would cost to exhibit at each show; what kinds of booths are
available for rent and any other pertinent information about the show. (You will have to
look at the company’s website to find this information. It won’t be on the LVCVA’s
Suggested Additional Resources
Chapter 5 handout
IHRSA Timelapse Video
Importance of Face to Face Events
Diving at the DEMA Show
Future Trends Impacting Exhibitions and Events Industry
Key Terms to Understand
Exhibition Man …
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