Please answer these questions two Pages, Also check attachment. 1. What problems does Robin Hood have? What issues need to be addressed?2. Do Robin Hood and the Merrymen need a new mission? new objectives? a new strategy?3. What strategic options does Robin Hood have? Is continuing with the present strategy an option or is thepresent strategy obsolete?4. Why not try to end the campaign by killing the Sheriff?5. What are the pros and cons of accepting the offer of the barons to assist in securing King Richard’s releasefrom prison?6. What action plan would you recommend to Robin?7. How should Robin implement the recommended plan? What action steps will need to be taken to make therecommended strategy work successfully?

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Case Analysis Guidelines
The scope of your case will determine if all or only a
few of the following steps will apply to your
If you have questions, contact me.
Step 1: Introduce of the Organization
When and how did the organization form?
Milestones in its history
Is the company public or private? Big or small; international? Diversified?
What is the firm’s Vision and Mission?
What is the firm’s basic business model?
Strategic issues the company is facing
Case Analysis Step 2
Identify Industry & Competitors
Use other sources and classifications (SIC & NAICS) to
guide thinking, but make your own assessment.
Consider the question “Where would the firm’s
customers go if the firm did not exist?” when
determining competitors.
Case Analysis Steps 3:
Forces in the Macro environment
Identify the specific political-legal, economic, social and
technological forces that affect the industry.
Apply Porter’s five forces model .
What are the Driving Forces?
What Opportunities or Threats are there?
Identify any critical success factors
(Focus on the industry, not the firm)
Case Analysis Step 4: Internal Environment
Analyze company financial, marketing, information technological,
production/operations, human resources
Identify company culture
Identify company Strengths and Weaknesses
Can these be easily imitated by competitors? Are they sustainable?
VRIO: Value? Rare? Imitable? Organization?
Case Analysis Steps 5: SWOT Analysis
Opportunities and threats must be rooted in earlier
macro environmental or industry analyses.
Strengths and weaknesses come from the analysis of the
firm’s resources and capabilities.
Case Analysis Step 6: Identify the Current
What is the corporate strategy?
What is the Business Strategy?
Discuss the uniqueness of the strategy, including how it
differs from competitors that might employ the same generic
Does it fit the Business Plan?
Does it produce superior results?
Case Analysis Step 7: Functional Area
The Marketing Strategy
The Financial Strategy
Production and Purchasing Strategies
HR and Information System Strategies
Case Analysis Steps 8: Strategic Alternatives
What strategic alternatives are available?
Realistic? Implementable? Affordable?
Evaluate the pros and cons of each alternative.
Refer back to SWOT
Select one or more alternatives to implement and explain the
rationale in detail, including why others were rejected.
Case Analysis Step 9: Strategy Implementation
How will the recommended strategic alternatives be
What major changes it entails?
Be specific and identify foreseeable problems that might
Case Analysis Step 10: Strategic Control
Apply the strategic control model based on the
recommended alternatives.
Be specific.
Case Analysis Step 11: Future Prospects
Outline the future prospects for the firm if the
recommendations are adopted.
What do you expect to happen if the recommendations
are not adopted?
Case Analysis Guidelines
And finally….
There are no right and wrong answers. Facts and
your analysis/reasoning counts.
If you cannot support your recommendations with
facts or reasoning, your recommendations will be
Ten Commandments of Case Analysis
To be observed in written reports and oral
presentations, and while participating in class
1. Go through the case twice, once for a quick overview
and once to gain full command of the facts. Explore the
information in every one of the case exhibits.
2. Make a complete list of the problems and issues that the
company’s management needs to address.
3. Be thorough in your analysis of the company’s situation
(make a minimum of 1 to 2 pages of notes detailing your
4. Look for opportunities to apply the concepts and
analytical tools in the text chapters—all of the cases in
the book have very definite ties to the material in one or
more of the text chapters!!!!
5. Do enough number crunching to discover the story told
by the data presented in the case. (Financial Ratios are
very useful here.)
6. Support any and all off-the-cuff opinions with wellreasoned arguments and numerical evidence. Purge “I
think” and “I feel” from your assessment and, instead,
rely completely on “My analysis shows.”
7. Prioritize your recommendations and make sure they
can be carried out in an acceptable time frame with the
available resources.
8. Support each recommendation with persuasive
argument and reasons as to why it makes sense and
should result in improved company performance.
9. Review your recommended action plan to see if it
addresses all of the problems and issues you
identified—recommendation set that does not address all
of the issues and problems identified is incomplete and
10. Avoid recommending any course of action that could
have disastrous consequences if it doesn’t work out as
planned; be as alert to the downside risks of your
recommendations as you are to their upside potential
and appeal.

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